Case Study – Global Footwear Development

A large international footwear brand was operating in two distinct markets with completely different ranges produced for each market as well as competing against each other for production capacity. This led to both massive inefficiencies and ex-factory costs being inflated.

Working with both the UK and US product teams, we reviewed the operating model, product development calendar, systems and processes to devise and implement a new global product development model. This took the best elements from each to combine the ways of working, reduce de-duplication of product development and ultimately create one single range for the global consumer.

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