sqwyz.

Company

Strategy that turns into delivery

We’re a consulting firm built around one discipline: taking a strategic idea and turning it into results you can measure. Twenty years of running major transformation programmes across retail, hospitality, DTC and supply chain sit behind that, in businesses ranging from start-ups to global corporations. That range is what lets us manage change at any scale, working with people across the business, at every level, to land it.

Scott Robertson
Thinkers360 Top 50 Thought Leader — RetailThinkers360 Top 50 Thought Leader — Transformation

Scott Robertson

Transformation Director

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Scott has spent 20 years delivering large-scale transformation programmes for consumer-facing businesses in retail, hospitality, DTC and supply chain. It’s the kind of work where strategy has to become execution, across product, operations, technology and people, at the same time.

His roles have included Head of Business Transformation, Head of Supply Chain Transformation, Programme Director and Integration Director, always at director level, always hands-on. At a global fashion brand he also ran Central Merchandising: trading a £100m outlet business, buying £100m of stock a year, and owning stock optimisation, allocation, pricing and the trading calendar. That operator experience, not just the transformation lens, is what shapes how we work with clients.

He’s a graduate of Oxford Saïd Business School’s AI-Driven Business Transformation executive programme. The academic research on general-purpose technologies sits alongside the practical experience of deploying AI in retail operations, and both inform the way we advise clients today.

What our work is built on

Not theory. Not vendor marketing. Direct experience from transformation programmes that had to deliver measurable results.

•£200m+ transformation portfolios defined and delivered
•£50m+ working capital released through supply chain redesign
•AI and predictive analytics deployed at scale in retail
•Ran buying, trading, pricing, and stock allocation as an operator, not just an advisor
•Multi-region M&A integrations across Europe and Asia-Pacific
•New brand concepts launched from test-and-learn to divisional rollout

Shaped by work with

The approach behind Sqwyz comes from transformation programmes delivered for some of the most recognised names in retail, hospitality, entertainment and services.

Global fashion
Iconic British retail
Building materials distribution
Quick-service restaurant procurement
Pub and brewing
International footwear
In-flight entertainment
Online pharmacy
Consumer electronics and entertainment
Music
Motoring services
Activewear

Academic foundation

Our approach draws on research from Oxford Saïd Business School’s AI-Driven Business Transformation programme, particularly the work on general-purpose technologies and the productivity J-curve: why organisations consistently underinvest in the complementary changes that make new technology deliver value. That academic grounding, combined with 20 years of operational experience, shapes how we design and land change for clients.

What people say about us

Recommendations

“He is a superb strategic thinker but his biggest skill is taking the strategic idea and turning it into delivery, working collaboratively with the business to get support for the strategic direction, always communicating at all levels across the organisation and turning concepts into reality that deliver tangible results.”

Chief Operating Officer

“He came into our business that was operating in silos and brought all stake holders together, driving collaboration across senior managers that enabled them to lead change that would take the business the next chapter of its growth.”

Head of Merchandising

“He's a great strategic thinker who works really well with all of the functional areas across the business to develop a holistic roadmap where all of the elements work together to achieve the global strategy. He'll take a pragmatic approach to resolving issues and landing change to achieve the planned outcomes and benefits.”

Logistics Director - Fashion Brand

“He has always been very quick to draw key information from large cross functional teams, cut through complexity, communicate a clear plan and assign the right resource to deliver it.”

Head of Brand Strategy

“We worked with them on the delivery of one of the most accomplished projects I have yet encountered. His ambition from the off was really exciting to work with. The boundaries of the technology were certainly pushed but as a result the project team solved some genuinely complex UX challenges. His collaborative and clear thinking approach made a challenging project a joy to deliver and the results from user feedback speak for themselves.”

Managing Director

“A leader who can bring together the breadth and depth of an organisation to focus on the business' challenges and the change required to overcome them. Naturally bridges the gap between the organisation's strategic ambition and hard delivery. He has without doubt tangibly driven the company forward.”

Logistics Consultant

Approach

How we work

Structured

A proven method for designing strategy, so the thinking is rigorous before any money moves.

Pragmatic

Focus on the core success criteria. On time, on budget, benefits landed.

Collaborative

Breaking down silos and bringing senior teams together behind the change.

Clear

Complex situations distilled into an action plan people can follow.

Our products

Sqwyz Ltd also builds the products behind this site’s thinking: sqwyz.ai, strategyplaybook.ai and transformationplaybook.ai. See Our products for what each one does.

Let’s talk

If you’re looking at a transformation, integration or supply chain programme and want it to land, get in touch.

scott@sqwyz.co.uk