In-Flight Entertainment New Product Launch
Launched a new and innovative subscription product for the dominant player in the In-Flight Entertainment industry to counter the impacts of COVID-19, deliver cost savings to the business and continue to delight the customer.
Strategic Delivery
Sqwyz were bought in to help Global Eagle (now Anuvu) to deliver their new subscription product, IRIS, designed to revolutionise the way airlines purchase their In-Flight Entertainment.
Responsible for getting the project over the line, we oversaw all workstreams within the programme, covering all aspects from pricing and programming through to go-to-market strategy and the transition of existing customers to the new product.
Focussing on key areas of concern within the business, we quickly and collaboratively helped to get the product to market, with over 50% of existing customers signed up prior to the public launch, helping balance the need for internal cost reduction, whilst also delivering a value proposition that was right for a global audience.