The Jewel in the Crown of British Retailing
As part of their recovery and growth strategy, we spent a year re-shaping the Clothing and Home supply chain to deliver £20m of annualised savings.
What we delivered.
Working closely with the different areas of the Supply Chain and Logistics team, we reshaped the Modernising the Supply Chain pillar of the strategic transformation portfolio, mapping out a clear 5 year plan to reduce the overall SC&L costs from 14.5% of turnover, down to 11% (c.£100m annual savings), as well as owning delivery for year one of the programme and associated benefits, realising £20m annualised savings in 2023.
Network Optimisation
Reduction in total warehouses to reduce complexity and drive up utilisation.
Implementing multi-channel capability into more DCs to drive online availability, reduce inter-DC costs and improve customer proposition.
Worked in conjunction with external consultancies to map out the 5 year network plan to integrate Food and International supply chains with the Clothing and Home supply chain.
Logistics Efficiency
Removed 12 million plastic hangers from the supply chain through optimising hanging transition and hanger recycling.
Successfully trialled joint C&H and Food deliveries to prove longer term opportunities for consolidated fulfilment.
Implemented multiple operational improvements such as automated box constructors, robotics, pick location optimisation. and many other.
3rd Party Brands Growth
Optimising the warehousing of the growing 3rd party brands portfolio by upgrading the WMS, physical site and increasing pick locations, driving costs down by c. 40%.
Enabled 3rd party brands to sit alongside own-label product, eliminating the need to expand 3rd party only warehousing.
Improved the onboarding process for new 3rd party brands into the logistics network, reducing timelines from 3 weeks down to 1 week.
Ecommerce Fulfilment
Improved returns to sale cycle from 20 days down to 5 days to increase full price sell through.
Set up ROI in-store e-com fulfilment centre to improve customer deliveries from 4 days down to 2 days, while also reducing shipping costs and returns fees.
Trailled multiple customer facing improvements from ecom hanger removal, green packing, reduction in refund turnaround and improved in store click and collect picking cycle.
Product Flow and Availability Optimisation
Supported delivery of improved product flow, reducing in store stock by 15%, increasing in-store availability from 85% to >92% and enabling 5% sales increase.
Optimised flow of replenishment to the ecom fulfilment centre to improve utilisation/productivity, whilst increasing demand weighted availability to >95% and enabling increased throughput off .